Posted by - WeQual
Published 27-05-2021
WeQual believes that to make a difference you have to get involved in the conversation. We need to share valuable information to enhance the business world around us by engaging with others.
Club members share experiences with each other within the WeQual network, but it is always worthy of note when they make a splash outside the WeQual World.
Two WeQual finalists – Monique Elliott, Senior Vice-President of Industrial Automation Global Marketing at Schneider Electric, and Isabella Panizza, Head of Communications for Global Customer Operations at Enel group, were both contributing at Media360, a flagship event hosted by Campaign – the magazine for the advertising and media industry. This was hosted by Anna Foot and Dana Whitaker, SVP of international media sales and UK sales director of The Wall Street Journal respectively.
Talking about the importance of building on the community spirit post-pandemic, Monique told the symposium the story of Schneider Electric Exchange, an open business platform designed to bring Schneider’s partners and customers together. She explained that recently, two customers – engineering companies from Canada and India – connected over the digital platform and decided to collaborate to meet a customer need. “Normally they wouldn’t have found each other and perhaps, before, they might have been competitors. But in this new environment, and with a digital community to connect them, they worked together profitably,” Monique said.
Isabella, meanwhile, sharpened an engaging discussion about the link between a brand’s purpose and its ability to build an authentic and engaging sense of community.
“Purpose is central to any content and community strategy,” she told Media360. “Clear purpose makes content more effective. Our commitment to sustainability helps us find a new global audience.”
You can read Campaign’s report on Media 360 here