Tag: wequal unfiltered

A new episode of our podcast – CEOs Uncut – is available now. Katie Litchfield, WeQual Founder, talks with a long-time friend of WeQual, Zoran Bogdanovic, the Chief Executive Officer of Coca-Cola HBC. He shares with Katie what he has learnt in his 26 years at the company, the challenges faced in the last few years, and how the business is supporting gender equality. 

“I have met so many exceptional women leaders who do astonishing things … but often I see that they need a nudge, support to boost their confidence that they should aspire to the same dreams as men and that the next promotion can be theirs.” ~ Zoran, on his experience as an Executive Interviewer for the WeQual Awards. 

In this engaging interview, Zoran tells Katie about what he has learnt in his 26 years at the company and the challenges that Coca-Cola HBC have had to face in the last few years. 

With the global pandemic that affected everyone, and the war in Ukraine that had a particular effect on the company, Zoran talks about Coca-Cola HBC’s tilt towards Environment Social Governance – a big deal for a company that bottles and sells beverages in 29 markets on 3 continents to more than 715 million customers.

That’s a lot of bottles.

Zoran also talks about the challenges he has worked through to get Coca-Cola HBC onto Forbes’ ‘World’s Best Employers’ list, for the first time ever in 2021, and also to become Europe’s most sustainable beverage company, according to S&P Global’s annual yearbook.