Disruptive WeQual Input - WeQual

Disruptive WeQual Input

An invitation for your views to be included in a book on disruptive leadership
Deadline: 17th December 2021

Mark Bateman is writing a book on disruptive leadership and has sought out a number of real world examples, via quotes and interviews, from renowned international business leaders. He has already interviewed Steve Cahillane, Chair and CEO of Kellogg’s, and is interviewing Doug Peterson, CEO of S&P Global, and Thierry Delaporte, CEO of Wipro, shortly.

He is seeking the participation of CEOs globally, in particular within the UK, India and Europe. If this applies to you, or you believe your CEO might be interested in contributing, please do let them know.

Below is an overview of the book. We hope you see this as an opportunity to increase your own visibility, and that of your organisation, by working with us to provide some content we can use.

Book Overview
Disruptive Leadership uses the analogy of fire to describe a model for dynamic future leadership. Fuel, heat and oxygen must all be present for a fire to ignite. Each of these elements are interdependent. Remove one and you will end up with no fire at all, or certainly one that rapidly dies out. In this model, I have imagined the three elements to generate the energy for a disruptive fire in the following terms:


The personal qualities of a leader and their leadership style. This is your energy in motion, starting with purpose and culminating in action.


The enthusiasm, excitement and engagement of the team as well as the financial investment needed. Fuel attracts the right people, money and resources to your cause.


Customers and consumers that sustain the combustion. This is your market and prevailing wind.

Therefore: Heat + fuel + oxygen = Disruptive Fire

The pandemic provided a very real demonstration of what can happen when one of the elements is removed, neglected, or severely depleted. Many organisations were starved of oxygen and then fuel – customers then money – thanks to the abrupt change in circumstances. Sadly, many did not have the resources, or leadership, to withstand this and keep their fire burning, let alone growing. In other examples, organisations which grow in an uncontrolled manner, not unlike wildfires, can devastate everything in their path and ultimately burn out. Ultimately, it is the quality of leadership that will define the size and kind of disruptive fire you become. Controlled fires achieve meaningful purpose through focus and discipline.

I am looking for examples of where this fire analogy has held true in your own experiences of leadership. These examples and anecdotes, of where you have grown your leadership fire, and therefore the level of disruption, by increasing levels of heat, fuel and oxygen, will be included in the book. They will be under your name (if you wish) and your contribution will be submitted to you, in context, for your approval ahead of publishing.

What follows is a questionnaire which covers many of the areas in this book. Please select just 1-2 questions and provide your thoughts. A few lines are sufficient, but if you have longer, relevant anecdotes, I would be very grateful to hear them.

Please remember: the cut off date is close of play Friday, 17th December

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